TURNING TECH DEPTH INTO INFLUENCE
BRIDGING JOURNALISM AND COMMERCIAL STRATEGY
I turn tech complexity into stories that actually matter.
With a decade of experience across global newsrooms, startups and tech companies, I know how to find the narrative that moves people. More importantly, I know the strategy that backs it up.
I bring the investigative depth required for editorial and the sharp clarity needed for business. From long-form features to precise brand copy, I build the authority your project needs.
SERVICES
WHY WORK WITH ME?
Most writers understand journalism OR marketing. I've built a career around mastering both.
At Campaign UK, I broke stories that shaped industry conversations and interviewed executives at companies redefining digital advertising.
At gaming adtech pioneers like Anzu.io and Admix, I turned complex tech into content that actually converted.
I spot the angles that resonate with editors and the messages that move buyers. It's not about choosing between credibility and conversion. It's about knowing when each matters most.
What I do best: Take technical concepts that make people's eyes glaze over and make them impossible to ignore. Programmatic advertising for CMOs. Web3 mechanics for skeptical investors. AI capabilities for enterprise decision-makers. I make it click.
Where I thrive: Emerging tech, gaming, adtech, Web3, and AI. While these are my core specialties, I work with any company facing the challenge of making complex topics accessible and compelling for their audience.
How I work: I use AI strategically for research and drafting to work faster, but the substance comes from human expertise: editorial judgment, strategic thinking, brand voice, and narrative instinct built over a decade of professional writing. I use technology as a tool, but never as a replacement.
BRANDS I'VE INTERVIEWED
